
Learning Impact
Instructional design consulting & training
Visual identity · Branding
The brief
Learning Impact is a consulting and training firm specialising in instructional design: blended and digital learning, Training & Development strategy, support with EduQua certification, LMS and TMS roll-out, and integrating AI into training. Tagline: “Former autrement, impacter durablement”.
The concept
A logotype paired with a symbol, in three versions for every use: blue (primary), black (mono) and white (dark backgrounds). The energetic, contemporary cyan blue embodies innovation in learning; the clean logotype ensures instant recognition on slides, LMS, documents and the web.
The palette
What we delivered
- Logo
- Blue / black / white versions
- Mini brand guidelines


















